Major events of this period

Millionaires at Endau
Syonan Shimbum, Feb 29, Syowa 19
The Japanese tried to create new farming villages that concentrated on growing food crops. They ran newspaper articles, like this one, published in the Syonan Shimbum, to encourage more people to migrate to these villages.

Indicative of the enthusiastic support of the Oversea-Chinese to the Endau model farm scheme is the large number of millionaires settling there.

Proprietors of leading firms in South Bridge Road, such as Chops Sun Cheong, Cheong Lee, Kwong Fook Tai, Fook On, Kang Hing Cheong, Poh Cheong, Teck Hing and Kwong Yan Shing in North Canal Road, have settled at the farm, together with their families and employees.

They have all become conscious of the need and advisability of changing their pursuance of trading for profit for cultivation of foodstuffs including padi.

Picture shows the smiles of the proprietors of Chops Sun Cheong and Cheong Lee happily settled at Endau.

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